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How to (Successfully) Sell CBD Online: A 2020 Seller’s Guide
In order to take advantage of this global movement, you need to know how to properly and legally market and sell your CBD products online.
After all, competition is fierce, and with an increasing number of people choosing cannabis as a treatment for widespread illnesses, ailments and medical conditions, staying ahead of your competitors is key. Selling CBD online is perhaps the easiest way to market the popular product note CBD is not legal in all 50 states , which can be transformed into a wide range of products, including:. Sales of CBD and hemp oil products in the U.
While shoppers tend to purchase CBD more often in brick-and-mortar stores, the ease of shopping online is sure to increase the popularity of CBD ecommerce in the future. Just like with any other online business, selling CBD oil and other CBD-infused products online presents a few obstacles that must be overcome prior to launching a website and kick-starting the marketing process.
What are those obstacles, you ask? From the legalities and rules that encapsulate the CBD industry to the keyword research, SEO-optimized content and link-building that is required to stand out in this already-saturated market, it is well worth brushing up on your knowledge. A well-informed marketer can feel confident about embarking on a digital journey that is sure to be as lucrative as it is enjoyable, so allow some time to further enlighten yourself on the ins and outs of how to sell CBD online.
It is added into tinctures, edible foods like gummies, oils, and body products like balms and lotions. Unlike THC tetrahydrocannabinol , which is the primary mind-altering substance contained in cannabis, CBD is non-psychotropic.. The cannabinoid can be extracted from both the hemp and marijuana plants, with industrial hemp plants proving to be the most popular for CBD extraction.
Numerous scientific studies have successfully demonstrated the way in which the ECS reacts when a dose of cannabinoids like CBD is administered. A prime example of the way CBD may benefit the body is through stopping the absorption of anandamide. As of July , 33 U. States and the District of Columbia have legalized cannabis in some form.
The North American cannabis market constituted Hemp-derived CBD is a big one. Since , worldwide cannabis industry sales have tripled. Over the course of the next five years, sales could quadruple.
What is most interesting about this prediction is the fact that the projected future is non-inclusive of retail and pharmaceutical sales. Moreover, there are various types of CBD available to potential customers, including:.
One of the main motivators that encourages an increasing number of consumers to try CBD is the increased access to hemp-derived products following the passing of the Agriculture Improvement Act of , A.
Hemp-derived CBD products were given a break when the Farm Bill amended the Controlled Substances Act to expressly exclude hemp, including all of its derivatives, extracts, and cannabinoids containing not more than 0.
Since the Farm Bill was signed, hemp production has ramped up and more companies have jumped on the CBD bandwagon. Legality is obviously a big part of CBD marketing and failure to follow the rules could result in significant penalties. Classification of the cannabis plant as a Schedule I narcotic has hindered progress in the legal department. FDA regulations pose a concern for marketers and if you are hoping to start selling CBD online, you may be wondering what your options are in regards to advertising and marketing.
The answer to this question totally depends on the state in which you reside, whether you want to start selling CBD online that has been extracted from the marijuana or hemp plant, and what products you intend to sell.
Only hemp-derived CBD products may be sold online. Other states limit the types of CBD products that may be sold in state or require a specific license. Implementing product-based shipping restriction rules on your store will help you stay within safe shipping zones.
What is your purpose for selling CBD online? Since the federal government has not yet legalized marijuana and removed the plant from Schedule I of the Controlled Substances Act CSA , research remains limited.
Regulatory clarity may not emerge for at least five years. A number of platforms are at your disposal, as well as a number of services that can be carried out by your team or outsourced as a means of saving time. This organic method of traffic-building can help teach your audience about CBD, the properties it possesses and exactly how it can fit into their lifestyle.
Pay attention to the strategic keyword optimization you include in meta tags and content. SEO can be integrated into website design, content, meta tags, titles and much more. With the correct usage of target keywords and phrases, users can find your website, blog or online CBD store with ease and swiftly determine whether or not the content on your site addresses their specific search query. Successful SEO requires a content marketing strategy.
After all, the content you post needs to be optimized for Google and other search engines to crawl your site and rank it accordingly. Setting up and updating a blog with regular content is a useful technique to driving traffic to your online store. Since CBD advertising is not currently allowed on the major ad platforms, content creation will be your best friend at this time.
Tell your audience everything they need to know about CBD, who is using it and why and how they can, too just make sure to what you are saying is compliant with the law! Content marketing also helps your brand communicate its value proposition and overall messaging in a way that resonates with your target market. In-person marketing will always be a valuable tool in terms of CBD advertising and marketing.
Broadening your reach and positioning yourself as an expert in the industry is entirely feasible after attending one or two trade shows. These types of events are always happening and as you continuously build contacts in the CBD industry, you will begin to attract a larger market of which you can forge business relationships with, present your product to, increase brand awareness and educate. Most importantly, trade shows give you a chance to analyze competitors and bring something different to the table.
With a team of affiliate marketers working on your side, albeit behind the scenes, you can relax in the knowledge that your brand is being promoted on an ongoing basis. Affiliates receive a percentage of commission for every sale that is finalized as a result of their efforts. Establishing influencer partnerships will enable you to get your brand seen by a sizeable audience without being overly pushy.
An influencer can simply post a picture of them holding or using your product and tag your page for phenomenal results. Of course, you will want to make sure any influencers you compensate comply with FTC guidelines regarding conspicuously disclosing their connection to your brand. For anyone who wants to market a CBD brand or product online, it is imperative that the content is compliant with state and federal regulations.
Moreover, paying to advertise CBD on social media may be challenging. This has pushed many CBD marketers in the direction of email marketing, which is a safer and more effective route to go down. Offer rewards to your customers through email marketing by presenting them with opportunities to sign up for your weekly newsletter and redeem coupons, discounts and deals that are not to be missed.
Image via Mailcharts. Although email marketing is a less risky alternative to advertising CBD on Facebook, Twitter or Google Ads, marketers must still abide by state and federal rules when executing an email marketing campaign. Making health claims presents a risk that the FDA will find your product to be an unapproved drug.
To ensure the content on your website matches the keywords and queries typed into search engines by customers, keyword research is absolutely imperative. Including inbound and outbound links to authority sites in your content e.
Consider submitting your content to online article directories for amplified traffic levels and visibility in the online world. Analytics and metrics are a critical facet of any online business. By understanding where the vast majority of your traffic comes from, you can adjust a marketing campaign to ensure web visitors keep flooding in. Once again, federal restrictions on cannabis make it tricky to collect payment for CBD products, due to the fact that cannabis banking services are not yet available.
Payment processing merchants like PayPal and Stripe have not yet made it possible for merchants to utilize their services for the sale of CBD-containing products. High-risk processors are an alternative choice. These payment processors can do the job, but will take a bigger percentage of your sales in return.
CBD brands and suppliers are putting their confidence in BigCommerce to properly market their product and reach a wide audience, so why not do the same? Our platform is SaaS Software as a Service and it merges everything you need to run an online store. BigCommerce takes out the guesswork through combining everything you might need for an online business to thrive, from the branding and design aspect to marketing and optimization.
We provide payment gateways for simple online transactions, outstanding support and a mobile-friendly design. Their platform, coupled with our FDA compliance solutions for regulated products has proven to be a success for dozens of Vaping websites and has in-turn attracted numerous CBD companies to the platform.
Simply put, BigCommerce is light years ahead of other platforms when it comes to preparing you with everything you need to sell CBD online. Statistics like this, combined with the fact that legalization is spreading further across the U.
To find success with selling CBD online, you will need to stay current with industry updates and news — like the legalities of CBD and marketing. So, what are you waiting for? This material does not constitute legal, professional or financial advice and BigCommerce disclaims any liability with respect to this material.
Please consult your attorney or professional advisor on specific legal, professional or financial matters. Sign up for our weekly newsletter.
Buy highest quality Cannabidiol CBD oil online or at our dedicated London store in To keep it healthy and to reach your potential, you need to tend to it a little. So, if you are contemplating ways to sell CBD online, keep reading. While shoppers tend to purchase CBD more often in brick-and-mortar stores, the collect payment for CBD products, due to the fact that cannabis banking services are not.
In order to take advantage of this global movement, you need to know how to properly and legally market and sell your CBD products online. After all, competition is fierce, and with an increasing number of people choosing cannabis as a treatment for widespread illnesses, ailments and medical conditions, staying ahead of your competitors is key. Selling CBD online is perhaps the easiest way to market the popular product note CBD is not legal in all 50 states , which can be transformed into a wide range of products, including:.
We hope you find it useful!
US merchants in certain states are able to sell select hemp or hemp-derived cannabidiol CBD products on Shopify. Merchants can sell these products only in states where permitted by law. State laws and regulations governing the sale of these products vary significantly and are subject to change.
30 Best CBD Oil Companies Of 2019
Many multilateral agreements guarantee the international recognition of this accreditation. All of our CBD products are the result of a long process. All components are selected with minutiae and analyzed regularly. We therefore guarantee the high quality of all our CBD products. All products are analyzed regularly, at each batch or harvest. Our customer service accompanies you before, during and after your purchase.
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We see the body as being like a garden. To keep it healthy and to reach your potential, you need to tend to it a little every day to help it bloom. CBD oil has stopped it from taking over my everyday life… I feel calm. Lovely decor inside too. I put a drop of the CBD oil on the back of my hand and within minutes I feel more at ease. Colorado has a history of pioneering in the hemp industry and leading the way with quality control. Our supply chain allows us to track our CBD 'from seed to sale' - from the acre our plant was grown in to the bottle on our shelves. All our products have batch numbers for identification and we double-lab test our CBD to avoid inconsistencies.
One of the biggest benefits of purchasing CBD products is that so many of them are available.
By Tommy Joyce April 22, Lifestyle. The possession and consumption of CBD is legal but it depends on where it comes from. This is where the difference between hemp and cannabis comes in — the distinction is nothing more than a legal one. Cannabis itself is a genus of flowering plant — in other words the scientific name for the plant.
Can I Buy CBD Online? Is It Legal to Mail CBD to My House?
The reality is that lots people are buying it for their own medical purpose and for their pets too. One big hurdle for high-risk merchant is the risk to lose their merchant account. It means no money will be made beyond that. There is no exception! Many high-risk businesses do not know how risky their online business is until they were shut down by their credit card processor, bank, merchant account provider or even their web hosting provider. Apply for high-risk merchant account that actually allows selling products such as CBD , Peptide pill , n utrition supplement , MLM program and many products is hard. So they were told to go with some big name e-commerce platforms or rock-solid WordPress hosting company. So do your research first. Powerfusion is NOT a high-risk merchant account provider, we work with merchant account brokers that handle high-risk business like CBD, Peptide merchant and independent travel agency. Losing the capability to take payment means losing business and lose the revenue. Powerfusion is an industry leader in helping high-risk business succeed on the Internet by offering the following services.
Selling CBD on Shopify (US only)
Still relatively new to the mainstream, cannabidiol, more commonly known as CBD, is already becoming a household name. The purported therapeutic and health benefits of CBD, one of many compounds found in cannabis and hemp plants, has created quite a buzz. CBD oil has entered the marketplace in the form of tinctures, infused edibles, topicals and more. The industry is not without its challenges, especially surrounding the evolving legal landscape, but the opportunity is significant all the same. If you want to get involved in the CBD industry, you'll first have to understand a bit about the cannabinoid and the products it goes into. CBD is one of more than cannabinoids, which are compounds found throughout the cannabis and hemp plants. The most famous cannabinoid is undoubtedly tetrahydrocannabinol THC , which is responsible for the intoxication associated with the consumption of cannabis. CBD, however, does not produce an intoxicating effect; instead, it is often lauded as supposedly offering therapeutic and health benefits, though research into its potential medical applications is ongoing.
