Category: Holiday Sale Guides
With a fresh page on the calendar comes a fresh start for sales. These items are discounted in January :. Options include:. Look for deals on these products:.
Target shares plunge as holiday sales miss estimates on weakness in toys and electronics
In a few months, the biggest shopping weekend of the year starts and the whole world will be ready to spend money on gifts for friends, loved ones and themselves. This increase in traffic can cause a lot of stress for ecommerce site owners and digital marketers. To save yourself from the stress and take advantage of the boost in potential customers, you need to prepare your store in time. Understanding the success or failure of your campaigns can help you create better campaigns this year.
Unfortunately, too many visits at the same time, especially on Black Friday or Cyber Monday, can make this happen. You can tailor your website for the Holiday Season with just a few small changes. Adding a countdown timer to the header is a great way to increase urgency. Changing your banners in the headers that promote your Black Friday or Christmas sales is also a good practice and easy to implement. If you have more resources, you might want to dress your whole website in a Holiday theme.
During the Holiday season, more people browse online stores from their mobile or tablet than usual. This is especially important during the Holiday Season because visitors are often constrained by time. You can also improve the navigation of your site by taking a moment to make sure your search function is well configured. Here are a few tips to help you optimize searching on your site:. Heatmaps go a step beyond typical website stats — such as visitor source and pages visited — showing you precisely where your visitors click on each web page.
They help can really help you optimize the layout and elements on your home page, product pages and category pages. Publish as many Holiday-focused posts as you want. Share your Black Friday offers with your followers, ask questions about the Holidays.
The Holiday Season is also a great time to run a contest on Facebook or Instagram. You can even offer an exclusive gift for your followers to encourage more business through your social channels.
On Google AdWords, bid prices can easily increase for certain keywords. Just like social media, you should be more active via email during the Holiday Season. If you have a huge email list filled with previous buyers and leads, start communicating with them as soon as possible.
Remind them that they can buy their Christmas presents now without waiting in long lines or fighting to find a spot in the parking lot. Despite the growth of social media and search engine marketing, email list building has never been more important — especially when it comes to converting website visitors into buyers.
Onsite retargeting is a great way to build a healthy email list. The best way to capture email addresses is to provide discounts and incentives to your visitors. Offering a free eBook that is relevant to your visitors is also an effective way to build your email list.
Many people tend to focus only on ads during the Holiday season. You can write a blog post sharing Black Friday shopping tips, or Christmas decorating ideas. Check out the example below from Williams-Sonoma. They share a chocolate-marshmallow fudge recipe to encourage their subscribers to visit their website.
During the Holiday season visitors will reach out to you much more often. They might want to check if the product will arrive in time, or they want to know more about a product. Check out this example from Zappos. They have a sticky bar at the top of their site with contact information for customer service. According to a survey from Software Advice, Millennials prefer live chat. During the Holiday season, they want to get an even quicker response to their questions.
Check out the example below where the chat is placed in the bottom right corner. This is a common placement for chat buttons. The most important question before Christmas that every customer wants to know: when will the product arrive? Make sure the delivery time and shipping costs are clear for all the products on your website. Make sure that customers can return products easily. Highlighting your return conditions in detail increases the trust and confidence of your visitors.
The Holiday season gives you a lot of opportunities for upselling. Visitors are more open to add-on services, especially if it increases the overall value of the purchase or saves them time. In addition to gift wrapping, include the option to add a special message. Offering gift wrapping can help to boost your overall revenue. You can also offer free gift wrapping above a certain price as an incentive for shoppers to purchase more. Gift cards also help to boost sales, because people are likely to spend more than the value of the card.
Free shipping is a great way to encourage more purchases during the Holiday Season — and all year round. You should consider offering free shipping for at least a few days before Christmas. You can also set free shipping at a certain price to increase average order value and be sure the offer is profitable for you. What would you add to this list? How do you prepare for the Holiday season? Let us know in the comments! Your email address will not be published.
Skip to content. Reduce cart abandonment Detect if someone is about to leave without buying and prevent cart abandonment. Increase cart value Boost your avg. Collect Messenger subscribers Grow your Facebook Messenger list and get 10x better engagement. Promote special offers Turn new visitors into first-time buyers and existing customers into repeat buyers. Facilitate social sharing Build and grow social communities, and reach your prospects through social media. Gamify your popups Make your visitors subscribe to your list with fun and engaging gamification popups.
Scale your Shopify store Connect to your Shopify store easily and drive more sales with on-site messages. Holiday retail sales events are always just around the corner.
In the fall many people have already started to look for Christmas presents. Prepare your website. What was your most popular product? Which days had the best traffic? Which traffic source was the most popular, and most profitable? How much total revenue did you earn during this time period?
What was the average order value? Which keywords worked well? What did your competitors do? Optimize your site for mobile During the Holiday season, more people browse online stores from their mobile or tablet than usual. Here are a few tips to help you optimize searching on your site: Put the search field in a highlighted place.
Use the option for auto-complete. It should be available and work well from mobile as well. Add a filtering option to your search results page. Add a sort by price option to your search results page.
Boost your marketing communication. Be sure to plan your ads and ad copy in time. Invest more energy in email marketing Just like social media, you should be more active via email during the Holiday Season. Focus on content marketing Many people tend to focus only on ads during the Holiday season.
Improve your customer service. Highlight your customer service During the Holiday season visitors will reach out to you much more often. Integrate live chat According to a survey from Software Advice, Millennials prefer live chat. Highlight shipping The most important question before Christmas that every customer wants to know: when will the product arrive?
You can also include this information in your promotional emails, just like The Body Shop did:. Promote special offers. Offer gift wrapping services The Holiday season gives you a lot of opportunities for upselling. Offer free shipping Free shipping is a great way to encourage more purchases during the Holiday Season — and all year round.
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We listed the best products to buy each month, plus the holidays when you'll Department stores hold bedding and linen “white sales” in January with deep discounts on sheets and towels. Expect discounts in nearly every product category. our posting guidelines, and avoid disclosing personal or sensitive information. Christmas With Cabela's - Top Deals. Holiday Sale - Save up to 50%. Holiday Sale - Top Deals Women's & Kids' Clothing · Toys & Games · CLUB Gear Guide.
Editor's Note: This post was originally published in October by Aaron Orendorff and has been updated for accuracy and comprehensiveness. While nearly half begin planning in the third quarter, notice the Begin paid advertising to build your audience before costs soar i.
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Target had been expected to be a standout among retailers for holiday sales, but the big-box retailer reported disappointing results Wednesday. Walmart , which hasn't reported holiday results, also traded lower, down 1.
Winter Holiday Sale
The name changed but most of the sales are the same, for one day only. Many Black Friday deals continue, joined by new deals going live every hour through Cyber Monday Some merchants may hold last-minute deals on a few items to release during the rest of this week, Cyber Week , but the bulk of the deals are live now. There are excellent deals still active on Apple Watch Series 3 and Series 5. We also saw price cuts on headphones , with Apple AirPods , Bose, and Sony wireless options at a discount.
Everything You Should Know about WooCommerce Gift Guides
In a few months, the biggest shopping weekend of the year starts and the whole world will be ready to spend money on gifts for friends, loved ones and themselves. This increase in traffic can cause a lot of stress for ecommerce site owners and digital marketers. To save yourself from the stress and take advantage of the boost in potential customers, you need to prepare your store in time. Understanding the success or failure of your campaigns can help you create better campaigns this year. Unfortunately, too many visits at the same time, especially on Black Friday or Cyber Monday, can make this happen. You can tailor your website for the Holiday Season with just a few small changes. Adding a countdown timer to the header is a great way to increase urgency. Changing your banners in the headers that promote your Black Friday or Christmas sales is also a good practice and easy to implement.
Written by bekarice on October 10, Blog. I love to give people gifts.
A gift guide is one of the most powerful tools you can have during the holidays. It allows you to showcase your products, inspire shoppers, and stay top of mind throughout the season. Releasing gift guides is a tradition in the retail world, so yours would have to be thoughtfully curated and marketed.
