ABOUT US
Normally they are a boring, self-serving mix of me me me and us us us. But a they are so vital to your business. In fact, its usually the first place people look before they start to take you seriously. Get it wrong and you could be turning people off without even knowing it. Designing a good about us page should be at the top of your list when you plan to start a blog.
What is an about us page?
Customers who view your About Us page will spend And, according to Blue Acorn , those who view it are 5x more likely to make a purchase. Trust and respect are things that have to be earned. Awareness comes from being top of mind. These should all be the end goals of your marketing strategy, from SEO and content marketing to social media and email. While creating an innovative page is hard work and can be time consuming, it can build the trust and respect of a potential customer, thus tipping the scale greatly tipped in your favor.
We have taken a look at 50 different pages that excel. Each have features you can learn and modify for your own site. In addition, we also put together an infographic that breaks down the science behind a great About Us page. Click here to jump to it. Tell a Great Story — Telling a great story with words, video production , or even a timeline helps evoke an emotional response in the customer, which is proven to increase their intent to buy. Build Trust Through Photos — Showing photos of the founders or team members helps convey that the company is full of real, relatable people that you can trust with your business.
Establish Credibility — To appear credible in the eyes of your customers, you can show off reviews, testimonials, or if you are a web design site, showcase your skills on the page itself. Clear Call-to-Action — Always tell the customer what to do next. This can be with an actual button, or by providing your contact information so they know how to get in touch. And for some industries it is harder than others.
But, you should at least be aware of what makes a page successful and why. Inspired by the great examples on this list, we recently reworked our own About Us page. And if you need help on your own page, feel free to check out our content creation services. They also have a small section describing what a normal day in the office is like. This helps entice prospective employees while also putting a face to the company and making it more relatable.
Brian Dean is a master storyteller when it comes to his SEO content, and his page proves no different. The conversational tone, the two call to action buttons for email signup, and some friendly photos all make this a great About Us page.
Their fun corporate photos take the spotlight and their value prop is made super clear right off the bat. But what we like best is that the CTA buttons are very clear and show up twice—once at the top and again at the very bottom. Not all companies utilize their About Us page to hire, but when they do, this is how to do it. Box has a very well-equipped page with some unique features. The first is a simple paragraph that actually acts as a microcosm of a great page.
In 5 sentences, it has a mission statement, explains their value, tells a story, gives credibility through users, and ends with a call-to-action to sign up. All of it is addressed to you, the reader. Each team member has a bio written in the first person, which is a unique touch that adds a personal connection. Canary uses a great, crisp video loop as the first thing you see on the page.
They have some simple sections explaining their mission statement and story. Overall, the Clio website is very well designed. Their About page has some large pictures and a great customer-focused value prop. There are also some links to other pages, like their Careers page, which has a great video and call to action.
Cloudera has a simple design with clearly defined sections that hit on several marks. They have a large CTA section at the end, but what really stands out the most is the awards section, which provides instant credibility. Constant Contact has some great features, including a video and fairly in-depth history of their company.
The people. The drive to help small business do more business. This is a great, concise page. However, the best part is probably their clear CTA at the bottom guiding the user to exactly the next section they want them to visit: the blog. The minimalist design of the Dropbox page is part of the allure. Each section utilizes a lot of white space and friendly cartoon drawings to support each point on the page—allowing their value to shine through.
Eventbrite is a great example of a page with an inspiring mission statement coupled with three simple call to action buttons at the bottom. Many founders have stories behind their companies that sparked the idea for their product. It simply outlines a pain point that most, if not all, of their customers can relate to. At the bottom of the page, there is a clear CTA for customers to get started. This is a neatly designed page that hits on all of the marks. By breaking up the sections in a nav bar, users can easily click through to learn about what they want.
The History section has a nice timeline, their Teams section have clever images that animate a bit as you scroll our favorite part and the Freshdesk culture is displayed with photos. Full Sail uses video to address how their courses empower students to be creative. It highlights the important pieces that a student most likely uses to compare school choices outside of cost , such as the facilities or the culture.
When convincing your customer to choose you over the competition, always address them personally. The opening line from Greatist is probably the greatest example of this sorry, we had to do that.
Seriously though, it works perfectly. Their page is no different. Another piece to note is that they include CTA buttons twice on the page while scrolling through. For a company that is designed to make your life easier, their page smartly has a whole section of real customer testimonial videos that really tell the story of how your life will change if you use Alfred.
Combine that with a killer design and it makes for a great site. One of the important aspects of an About Us page is conveying the team and its work environment.
This can be difficult if you bill yourselves as a team of remote workers. Help Scout overcame this hurdle by putting a video from their corporate retreat in snowy Colorado. Shot with selfie sticks, goPros, and drones, it shows off that remote workers can come together to have some fun as well.
They have a very inspirational video that outlines their mission, but the best part is the section of customer success stories that display credibility first hand. This page hits on all levels. As a design firm, you would expect them to have great video and web design, and they hit it out of the park with each. Our favorite feature is the functional world clocks for each of their locations. Another display of a design company using their skills to create an amazing website. It conveys the feeling that while they are great at their job, they are also just like you and me.
Along with their mission statement and a full high-res photos, Hungry Root also supports their beliefs with a simple, yet powerful graphic backing it up. Like photos, visual guides can tell a story and help to bolster your message to seal the deal for a customer. This clearly sets them apart from their competition. They also have wonderful visuals of their offices and staff along with expert testimonials, all on a sleek, well-designed page. Intercom has created fun cartoon characters to supplement their page.
This establishes a fun, playful tone which makes for an enjoyable user experience. Jet features their entire, smiling company, fully clad in Jet purple. Simple, yet powerful sentences outline their visions, and values. Clicking through you will find a clean design that is rich in quality, not quantity. This page is broken into sections, and puts their team first. They definitely stand by their motto of thinking outside the box in the creative way they display their team.
The other subsections hit on all the marks as well with strong imagery and simple messages. MailChimp paints a picture of their company right out of the gate with a full-width image of smiling, friendly-looking employees. Then, they break down what they do and their value to you in two quick sentences.
The last portion talks about their charitable connection to the community in Atlanta, which is where the company is based. This final piece of information leaves a good taste in your mouth about the business. Bold, red colors, simple messages, and finally some amazing looking photos all combine to make a great looking page. The page is also responsive for mobile—and actually crops the photos down to close up photos, rather than just resizing them.
This great design builds credibility for a design firm. Nerdery makes it very clear who they are and what they do for you in one simple sentence.
With simple, defined sections—all customer focused—they also have a very clear CTA at the end to get started with them as well. Their value prop is also insanely customer focused.
Odoo has a great, responsive design that also looks sleek and polished. They also add some nice pieces of credibility by listing their multiple awards such as Bossie Awards in , and for best open source solution.
Outbrain neatly breaks up their page into five sections, which together form a cohesive picture about their company. Their video is probably the most impressive use of storytelling: it details their values as a company. With fun photos of their staff and some candid quotes about what it is like to work at Rent the Runway, this adds a lot of trust and makes them feel more like people. With the first line on their page, "We help our customers discover new trails to success using the 1 CRM platform," they clearly display their value to the customer.
So how do you balance your remarkable content creation with your web design needs? It all starts with the "About Us" page. Download our. Get more out of your about us page in with design and content inspiration from awesome examples from around the web. Also, learn the steps to create.
Customers visit your About Us page to peek behind the curtain and see the people running the show. Looking for a copywriter who can craft your About Us page? Click here.
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Our team includes PhDs, attorneys, nonprofit leaders, government officials, and management experts. Also, musicians, actors, journalists, yoga instructors, ski bums, and chefs.
Our Company
They compare corporate content with third-party reviews to form a holistic opinion of a company before initiating business or applying for jobs. By Anna Kaley, Jakob Nielsen. Most sites offer an About Us section, but the pages often do a poor job of clearly communicating the most important information about the organization. Additionally, many people now seek out company information not only from the About Us section, but also from third parties who might provide an honest, unbiased perspective about the organization. Though big or famous organizations may think the About Us section of the site should have low priority, this information is important and accessed by many different types of users in a variety of scenarios:.
25 Creative & Engaging Examples of About Us Pages
An About Us page that focuses on your ecommerce brand — what a crazy idea! This article will go over this idea in more detail, concentrating on:. An About Us page gives online shoppers insight into your brand and the people behind it. This can include:. Take a look at About Us page by the yoga mat company Form. Two short paragraphs clearly define what the brand is all about — product design, sustainability, and performance. Telling a story on your About Us page is a great way to build trust with your potential customer. Because after reading it, your customers are more emotionally invested in your brand. An About Us page is crucial when building relationships with your customers. On average, more people visit an About Us page than just about any other page on your website.
Customers who view your About Us page will spend And, according to Blue Acorn , those who view it are 5x more likely to make a purchase.
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Our Offices
Adam Mosseri mosseri is the Head of Instagram where he oversees all functions of the business including engineering, product and operations. A designer at heart, Adam is known for balancing sharp design thinking with thoughtful product strategy to create experiences that bring people together and encourage authentic communication. Adam has been at Facebook for more than ten years. He was design director for Facebook's mobile apps and then moved into product management where he led the News Feed product and engineering teams for many years. He was Head of News Feed prior to joining Instagram where he oversaw product before managing the entire organization. He began his career founding a design consultancy in with offices in New York and San Francisco that focused on graphic, interaction and exhibition design. Kevin Systrom kevin co-founded Instagram and served as CEO for 8 years before leaving the company in September to pursue his next passion project. Prior to founding Instagram, Kevin was part of the startup Odeo, which later became Twitter, and spent two years at Google working on products like Gmail and Google Reader. Mike Krieger mikeyk co-founded Instagram and served as Instagram's Head of Engineering for 8 years, before leaving the company in September to explore new projects. Mike focused on building a broad range of creative products to empower the community on Instagram to connect with their interests and passions. Prior to founding Instagram, he worked at Meebo as a user experience designer and front-end engineer.
50 Inspiring ‘About Us’ Page Examples
The about us page is commonly used by all types of businesses to give customers more insight into who is involved with a given business and exactly what it does. The history of a business is often provided, and the histories of the people in charge are usually expressed through short articles, usually accompanied by photographs. Depending on the specific company, some information about goals, attitude or other aspects of culture that aren't strictly tied to business practices are included as well. The about us page is often a reflection of the purpose and personality of the business and its owners or top employees. Finally, the page can also incorporate contact or locational information. One way to view the about us concept is as a text self-portrait or short autobiography created by a business. The primary purpose of an about us page is to inform the reader about the company and its operations. This is a straightforward goal that nearly all businesses have to fulfill in some fashion or another. However, there are other reasons why about us pages are common fixtures on business websites.
50 Inspiring ‘About Us’ Page Examples
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Our Offices
The main purpose of your About Us page is to give visitors a glimpse into the identity of either a person or business. As users discover your brand, they need to distinguish what sets you apart and makes you… you. This often requires finding the right balance between compelling content and a design carefully planned to look the part. Conveying your identity in a fun and approachable — but also reliable and informative — way is challenging. His website is light, easy to read, and filled with inspiring quotes and photos of his labors of love. The son of a Librarian and a Researcher. It also goes on to tell you how he and his family survived Hurricane Andrew and how his sister was born that night. LessFilms is a video production company based in Florida with clients and team members all over the world. No problem — the page also features useful links to her social media pages, as well as her online shop.
