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What Is CBD? What to Know Now About This Cannabis Product
Still relatively new to the mainstream, cannabidiol, more commonly known as CBD, is already becoming a household name. The purported therapeutic and health benefits of CBD, one of many compounds found in cannabis and hemp plants, has created quite a buzz. CBD oil has entered the marketplace in the form of tinctures, infused edibles, topicals and more.
The industry is not without its challenges, especially surrounding the evolving legal landscape, but the opportunity is significant all the same. If you want to get involved in the CBD industry, you'll first have to understand a bit about the cannabinoid and the products it goes into. CBD is one of more than cannabinoids, which are compounds found throughout the cannabis and hemp plants. The most famous cannabinoid is undoubtedly tetrahydrocannabinol THC , which is responsible for the intoxication associated with the consumption of cannabis.
CBD, however, does not produce an intoxicating effect; instead, it is often lauded as supposedly offering therapeutic and health benefits, though research into its potential medical applications is ongoing. CBD products are generally created in several steps. First, the raw material needs to be cultivated and harvested. For example, if you plan on using industrial hemp to create your CBD products, you will either need to cultivate or purchase a large amount of the plant.
From there, CBD oil is extracted from the plant using a variety of methods. Again, you can do this yourself or outsource the process to an extraction company.
Once you have extracted the CBD oil, it can be sold as a concentrate or used to infuse a variety of products. Some of the most common CBD products on the market today include sublingual tinctures, infused edibles and topicals, like gels or creams. CBD is found in both cannabis and hemp plants. Because industrial hemp contains less than 0. Cannabis, on the other hand, contains more than 0.
Hemp and cannabis are closely related; in fact, industrial hemp is actually Cannabis sativa L. The difference in name is mostly a function of a legal definition, which sets the threshold for THC content.
The flowers of a hemp plant contain little to no THC, while the flowers of a cannabis plant commonly referred to as marijuana contain much higher levels of THC. The federal government considers marijuana a Schedule I drug under the Controlled Substances Act, making it illegal for interstate commerce, even as dozens of states legalize it for adult use. Industrial hemp, on the other hand, was recently removed from the Controlled Substances Act altogether, opening the way for its cultivation and harvest in the U.
If you've done any research into the CBD market already, you've likely encountered the terms "full-spectrum" or "isolate. This is what is known as full-spectrum CBD. Full-spectrum CBD not only contains other cannabinoids found in the source material, but also compounds known as terpenes, which are responsible for creating the flavor profile, aroma and specific effects of the plant. CBD isolate, as the name suggests, is a concentrate that only contains CBD and no other cannabinoids or terpenes.
While the purity of CBD isolate might sound desirable, there is some evidence to suggest that full-spectrum CBD promotes an "entourage effect," that is, the compounds in a full-spectrum hemp extract work together to promote more significant effects.
The entourage effect is still under investigation by researchers studying CBD and other cannabinoids. Now that you know a bit more about CBD and how it is extracted from the hemp or cannabis plant, let's take a look at some of the products currently on the market. The CBD industry is diverse and evolving, so you could likely find many more products infused with CBD oil beyond this list. However, these are among the most common types of products available today:.
There are many varieties of these products and others you can find out there, and as we learn more about CBD, the industry is coming up with new products all the time. If you're looking to start a CBD business, you will have a wide range of product types to consider selling. Starting a CBD business includes all the hard work and effort of launching any other company in addition to the uncertainty of a shifting regulatory landscape and all the issues that go along with it.
However, in a fledgling industry projected to undergo explosive growth, the heavy lifting today could be well worth it tomorrow. Cory Slovik, owner of Core Roots CBD , started his company after experiencing firsthand what he said were the healing properties of the cannabinoid.
I tried CBD, and it helped me tremendously," said Slovik. Slovik soon launched Core Roots CBD, seeing a business opportunity and a way to help other people treat their pain. He said starting a CBD company is like any other business, plus a bunch of added steps. Just because the Farm Bill federally legalized industrial hemp and, by extension, hemp extract, like CBD oils, doesn't mean there aren't significant regulatory considerations surrounding the industrial hemp industry.
So far, the federal agency has signaled that marketing CBD as having health benefits will not be tolerated. It has also initiated a crackdown against CBD infused foods and beverages in some instances. Further complicating the regulatory landscape is the approval of the CBD-based pharmaceutical Epidolex, an epilepsy medication that was approved by the FDA.
Clearer guidance is sorely needed for CBD businesses to operate in compliance with federal regulations. Many companies are doing different things, but no one really knows [what the regulations will be] until it happens.
Understanding your legal obligations and playing it safe is key in a highly scrutinized industry. While CBD businesses everywhere await clearer regulatory guidance, it is important not to craft your marketing strategy around the supposed benefits of CBD. It's also important to stay apprised of new developments as the FDA moves forward on crafting new regulations.
Marketing and selling CBD products can be tricky. Likewise, social media advertising is virtually nonexistent; paid ads for CBD products risk account suspensions or bans, so all your growth must be driven through organic content that falls under the guidelines of each platform.
You can't do any of those things. To successfully advertise and sell your CBD products, you will have to be creative. Establishing your own e-commerce store or carrying your products in a brick-and-mortar location is a must. Marketing your product with an organic search strategy and customer loyalty programs is always safer than engaging in paid advertising.
And, of course, every market is a bit different so do your research and understand your local and state laws. The key to gaining a competitive advantage with staying power in the CBD industry is to develop a high-quality product that will withstand the coming scrutiny of both regulators and educated consumers. If you want to differentiate yourself from other CBD businesses, it's key to provide third-party lab testing results to validate the quality of your product, Slovik said.
In addition, Slovik said pursuing certifications like USDA organic, Good Manufacturing Practices and FDA facility registrations are important moves to provide consumers with confidence in the quality of the product they are buying. Know there will be changes. Research as much as you can, and recognize what the future opportunities are by thinking outside the box," he said. The CBD and cannabis industry faces unique challenges that other industries don't. Most of these challenges relate to the regulatory environment and, as federal agencies like the FDA detail specific rules and guidelines, things should stabilize.
For now, though, if you want to start a CBD business, you should be aware of these major considerations:. Each of these challenges will likely be cleared up as more concrete regulation appears, but in the meantime, CBD businesses must remain adaptable and well-informed.
Changes in the industry come on a day-to-day basis, so preparing backup plans ahead of time could save you a great deal of time and money should the worst come to pass.
The growth opportunity in the CBD industry is unparalleled. The cannabis industry is one of the fastest growing in the nation, and CBD is one of the quickest growing sectors of that industry. Especially following the passage of the Farm Bill, hemp CBD products are proliferating at a fast rate.
If you want to start a CBD business, you're not alone. Many people are trying to break in, so don't follow the herd. You want to be a leader. A combination of due diligence and creativity will set your business up for success in the CBD industry. Now is the time to get in on the ground floor and build a company that will last, but differentiate yourself with a quality product that stands out from the crowd. Adam C. Uzialko, a New Jersey native, graduated from Rutgers University in with a degree in political science and journalism and media studies.
He reviews healthcare information technology, call centers, document management software and employee monitoring software. In addition to his full-time position at Business News Daily and business. An indispensable ally of the feline race, Adam is owned by four lovely cats. Product and service reviews are conducted independently by our editorial team, but we sometimes make money when you click on links.
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CBD has exploded onto the market, leaving a lot of confused consumers in its wake.
Still relatively new to the mainstream, cannabidiol, more commonly known as CBD, is already becoming a household name. The purported therapeutic and health benefits of CBD, one of many compounds found in cannabis and hemp plants, has created quite a buzz. CBD oil has entered the marketplace in the form of tinctures, infused edibles, topicals and more.
How to Start a CBD Business
Cannabinoids are classified here as:. United States. CBD Store. Search CBD products The CBD store makes no representations or warranties in relation to the health information on this website. CBD is an acronym for Cannabidiol.
Health and Wellness
We respect your privacy. All email addresses you provide will be used just for sending this story. Cannabidiol, commonly called CBD, holds the promise of relieving a long list of ailments, from pain to epilepsy to multiple sclerosis. While this chemical compound comes from marijuana or its close relative hemp, CBD does not get users high, unlike another compound from the marijuana plant, tetrahydrocannabinol, or THC. But because the federal government classifies marijuana as an illegal drug and hemp has a complicated legal status, CBD is also highly controversial. Thousands of CBD products—oils, tinctures, vaporization liquids, pills—are now widely available in stores and online. The World Anti-Doping Agency removed CBD from its list of banned substances in January, and some athletes now turn to it for pain relief instead of ibuprofen and related drugs. Researchers from major educational institutions, including Johns Hopkins and the University of California at San Diego, are studying its potential uses. Some are even examining whether CBD might help in treating opioid addiction.
Cannabidiol CBD is a phytocannabinoid discovered in Cannabidiol can be taken into the body in multiple ways, including by inhalation of cannabis smoke or vapor , as an aerosol spray into the cheek , and by mouth.
Recreational weed is still illegal in Illinois. The store sells CBD products — caramels, oils, bath bombs, dog treats — that customers use to alleviate conditions like anxiety or chronic pain. CBD, short for cannabidiol, is a cannabis compound that does not get users high.
COVID-19 Update
CBD means Cannabidiol. The cannabinoid can be isolated from hemp or cannabis. It is one of the at least 85 active cannabinoids identified in Cannabis. CBD on the other hand, does not have any psychedelic properties. Therefore CBD can be seen as a natural cannabinoid in cannabis, soluble in various organic resources, but not in water. Whilst at room temperature, the colorless substance gets the shape of a crystalline, which is a solid substance. You can use CBD to benefit your well-being. CBD acts on the receptor cells and stimulates the response of the nervous system in the human body. The body has two cannabinoid receptors, CB-1 and CB It also is a natural suppressive resource.
Cannabidiol
Does CBD get you high? What are the actual benefits? Will it show up on a drug test? Here's everything you need to know about the product that's suddenly everywhere. There's no question that CBD is the buzzy wellness product of the moment.
