About Us
Customers who view your About Us page will spend And, according to Blue Acorn , those who view it are 5x more likely to make a purchase. Trust and respect are things that have to be earned. Awareness comes from being top of mind. These should all be the end goals of your marketing strategy, from SEO and content marketing to social media and email. While creating an innovative page is hard work and can be time consuming, it can build the trust and respect of a potential customer, thus tipping the scale greatly tipped in your favor.
How to Write an About Us Page: Templates, Examples and Samples
The main purpose of your About Us page is to give visitors a glimpse into the identity of either a person or business. As users discover your brand, they need to distinguish what sets you apart and makes you… you. This often requires finding the right balance between compelling content and a design carefully planned to look the part. Conveying your identity in a fun and approachable — but also reliable and informative — way is challenging.
His website is light, easy to read, and filled with inspiring quotes and photos of his labors of love. The son of a Librarian and a Researcher.
It also goes on to tell you how he and his family survived Hurricane Andrew and how his sister was born that night. LessFilms is a video production company based in Florida with clients and team members all over the world. No problem — the page also features useful links to her social media pages, as well as her online shop. Their goal is to break the cycle of extreme poverty by empowering local artisans in Thailand to earn a stable income. Because as much as you love good design and inspiring illustrations, you also want to meet the people that curate all the content for you.
Nathan Strandberg and Katie Kirk are doing what makes them happy, and this is obvious throughout their page. As you scroll down, you discover what Lonely Planet stands for, and their visual aid offers a preview of their services. While he proudly states the companies he has worked for IKEA is just one of the bigger names to pop up he does so in a manner that is not boastful.
It is a global movement of more than 7 million people that are campaigning for a better world, where human rights are central. Filled with quotes, videos, and testimonials, their page makes you believe that you can hope for a better world. And they have the facts to prove it, too. If you scroll down, you can access all their accomplishments on the road toward better social change. The top part of the Chattanooga Renaissance Fund page aims to attract entrepreneurs into the Chattanooga area of Tennessee.
By describing its history and the companies that already invested there, such as Amazon or Volkswagen, to name a few. Scroll down to see their work in videos and use the pictures at the bottom to access their Instagram page. Meet Bulldog Skincare, the company that aims to make skincare options dedicated to men readily available.
This quickly becomes your guide to finding the products that will help you look and feel your best. As you scroll down, you are growing familiar with the products and are slowly but surely befriending the brand itself and its values. The company makes leather upholstery for cars and trains, and its history and trajectory are equally fascinating. So that you can understand what the company values from a first browse: percent in-house products.
Their certificate for ecologic distinction attests to their commitment to environmental best practices. The entire Girlboss website underwent a complete makeover just a few months ago. With its quaint background animation, concise content, and creative visuals, this page is definitely an eye-catcher. Each member is portrayed with a short description and an almost full-body shot, complete with their social media accounts.
Boasting big, bold elements and sharp colors, this page excels at making a great first impression. The simple act of pushing a key or moving the mouse reveals a key piece of info about the brand. Because of that, it feels like watching a modern silent movie.
The second thing is the way 6tematik introduces us to its team. Each member is portrayed by a minimalist caricature that is defined by one obvious trait. Some have long pink hair, others a bushy beard or big glasses. Made by artists for artists, Bigcartel is an online platform that makes it easy to build and manage an online store. The simple yet impactful mission statement and the candid employee photographs make this About page refreshingly different.
Alexander Kesler is a digital marketing expert, and founder and CEO of several firms, including the digital marketing company inSegment—a Category Content Marketing Digital Experience. Alexander Kesler President at inSegment, Inc. Read the Next Article.
So how do you balance your remarkable content creation with your web design needs? It all starts with the "About Us" page. Download our. Get more out of your about us page in with design and content inspiration from awesome examples from around the web. Also, learn the steps to create.
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They compare corporate content with third-party reviews to form a holistic opinion of a company before initiating business or applying for jobs.
Normally they are a boring, self-serving mix of me me me and us us us. But a they are so vital to your business.
How to Write a Killer “About Us” Page
Squarespace Forum is an online community for Squarespace users and professionals to discuss best practices and seek advice. As a truly exceptional place to work in New York, we consistently win workplace recognition in our industry. Squarespace is built using Squarespace. Our entire business relies on the same platform and tools our customers pay us for. To that end, we build products and design experiences we would want for ourselves.
50 Inspiring ‘About Us’ Page Examples
Customers visit your About Us page to peek behind the curtain and see the people running the show. Looking for a copywriter who can craft your About Us page? Click here. What types of people are visiting your About Us page? Who are they? They seek answers to questions like these:. Answering those questions and more is a tall order, but one you should approach with enthusiasm. After all, this is the one place you can and should sing your own praises. This is your opportunity to tell the world why your company is awesome.
The about us page is commonly used by all types of businesses to give customers more insight into who is involved with a given business and exactly what it does.
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How to Write an About Us Page: Templates, Examples and Samples
The main purpose of your About Us page is to give visitors a glimpse into the identity of either a person or business. As users discover your brand, they need to distinguish what sets you apart and makes you… you. This often requires finding the right balance between compelling content and a design carefully planned to look the part. Conveying your identity in a fun and approachable — but also reliable and informative — way is challenging. His website is light, easy to read, and filled with inspiring quotes and photos of his labors of love. The son of a Librarian and a Researcher. It also goes on to tell you how he and his family survived Hurricane Andrew and how his sister was born that night. LessFilms is a video production company based in Florida with clients and team members all over the world. No problem — the page also features useful links to her social media pages, as well as her online shop. Their goal is to break the cycle of extreme poverty by empowering local artisans in Thailand to earn a stable income. Because as much as you love good design and inspiring illustrations, you also want to meet the people that curate all the content for you. Nathan Strandberg and Katie Kirk are doing what makes them happy, and this is obvious throughout their page. As you scroll down, you discover what Lonely Planet stands for, and their visual aid offers a preview of their services. While he proudly states the companies he has worked for IKEA is just one of the bigger names to pop up he does so in a manner that is not boastful. It is a global movement of more than 7 million people that are campaigning for a better world, where human rights are central.
Our Offices
Adam Mosseri mosseri is the Head of Instagram where he oversees all functions of the business including engineering, product and operations. A designer at heart, Adam is known for balancing sharp design thinking with thoughtful product strategy to create experiences that bring people together and encourage authentic communication. Adam has been at Facebook for more than ten years. He was design director for Facebook's mobile apps and then moved into product management where he led the News Feed product and engineering teams for many years. He was Head of News Feed prior to joining Instagram where he oversaw product before managing the entire organization. He began his career founding a design consultancy in with offices in New York and San Francisco that focused on graphic, interaction and exhibition design. Kevin Systrom kevin co-founded Instagram and served as CEO for 8 years before leaving the company in September to pursue his next passion project. Prior to founding Instagram, Kevin was part of the startup Odeo, which later became Twitter, and spent two years at Google working on products like Gmail and Google Reader. Mike Krieger mikeyk co-founded Instagram and served as Instagram's Head of Engineering for 8 years, before leaving the company in September to explore new projects.
"About Us" Information on Websites
Our team includes PhDs, attorneys, nonprofit leaders, government officials, and management experts. Also, musicians, actors, journalists, yoga instructors, ski bums, and chefs. So much of our ambition as an organization is thanks to our distinguished board. A career at Robin Hood or one of our partner organizations requires a passion for taking on poverty in New York City: those who thrive in a demanding, fast-paced environment. Our team is creative, collaborative, and willing to do whatever it takes to get the job done. And we like to have fun while doing it. Jobs at Robin Hood. Jobs with our partners.
50 Inspiring ‘About Us’ Page Examples
An About Us page that focuses on your ecommerce brand — what a crazy idea! This article will go over this idea in more detail, concentrating on:. An About Us page gives online shoppers insight into your brand and the people behind it. This can include:. Take a look at About Us page by the yoga mat company Form. Two short paragraphs clearly define what the brand is all about — product design, sustainability, and performance. Telling a story on your About Us page is a great way to build trust with your potential customer. Because after reading it, your customers are more emotionally invested in your brand. An About Us page is crucial when building relationships with your customers.
